If you are an avid Pinterest user, it’s important to know what impressions are because they are one of the important metrics on Pinterest.
Moreover, Impressions are a big part of Pinterest, and understanding their value can be super important to your brand or site. Pinterest can be used for a variety of purposes, including growing brands and making money. Impressions play an important role in these endeavors.
So what are impressions? How to get more of them? And why you should care about it? You will get the answer to all of your questions in this blog post.
What Are Impressions On Pinterest?
Impressions are basically just the number of times your pin has been seen by others on Pinterest. This includes the search results and other people’s home feed.
However, impressions are only the number of times your pin has been seen, it doesn’t necessarily mean that a lot of people have actually liked or repinned your content.
Why you should care about the impressions?
The more impressions your pins have, the more likely it is for them to be discovered by new users.
The number of impressions your pins receive is a good measure of how successful your pins are performing among the competition. Moreover, pins with more impressions are discovered by users more often and send a green signal to the Pinterest algorithm and your pins might also be shown higher on search results.
how to get more impressions on Pinterest?
To get more impressions on Pinterest, the formula is simple. Just pin, pin, and pin.
Pinterest is a place where you can share your ideas in the form of images and a short video and get recognition for them. If the pins are of high quality and engaging, you would naturally gain more impressions and followers.
If you want to make your pins stand out, hire a professional graphic designer to create an aesthetically-pleasing profile. This will help you attract more followers and make your content look more professional.
There are two ways to create a pin. One way is by hiring professionals from Fiverr, and the other is to use premade templates on Canva to design them yourself. This will help you attract more followers and make your content look more professional.
Believe it or not, even the smallest details can make a big difference in the way your content looks. Including a catchy heading, relevant images, and an attractive layout can really make a difference. Don’t just throw up any old thing on Pinterest.
Pro tip: You can use 3rd party app like Tailwind to join communities and reach more people within the same niche.
Other metrics that you should monitor
Impressions are not the only metrics you should keep track of, however, there are a few more metrics that you should check out regularly and take possible steps to improve.
| Metric | Displays |
|---|---|
| Outbound Clicks | The total number of clicks that leads to your website or other external sources from your pin. |
| Saves | The total number of saves happened to your pins. For example, if someone saves your pin to any board, that will be counted as a save. |
| Monthly Views | The total number of times your pin has been viewed in a month. |
| Followers | The total number of people who follow you and your boards. |
| Engagement | The total number of people who saved or clicked your pin. |
Conclusion
Hopefully, this article has shed some light on what are Pinterest impressions and how they can be useful stats to watch. Keep in mind that it may be hard to determine the exact details of each impression, but they do give you a pretty solid indication of which pins have the most reach. And if you’re concerned about having those more-popular pins overshadow the others in your analytics, don’t worry about it too much.
It’s not necessary for every single pin on your board to be receiving thousands of impressions every day. Try to improve each and every pin and post regularly to gradually increase the impressions and reach. The important thing is for your business to take advantage of Pinterest as an effective marketing channel.
happy pinning!
