Pinterest Business Account vs Personal Account

Have you ever wondered whether you should create a Pinterest business account or leave it as a personal one? The choice might be obvious if you run a business, but what if you’re just a blogger looking to increase your followers and traffic or just a common person browsing Pinterest?

In this article, we will be looking at the comparison between the Pinterest business account and Pinterest personal account. 

Pinterest business account vs Pinterest personal account

As you know, Pinterest has two types of accounts, a Pinterest business account, and a Pinterest personal account.

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The business account is specifically made for businesses to take the full potential of Pinterest whereas a personal account is for people who just using Pinterest to browse thru feeds or to find something.

Since the business accounts are made for businesses, it allows you to access analytics, advertising tools, and other services to promote your pins, track the performance of your campaigns and see how followers interact with your content.

Below are the important features that the Pinterest business account offers but the personal account does not.

Pinterest Business Account features 

• Pinterest Analytics 
• Brand professional profile
• Rich Pins
• Promotion tools (adverts)
• Monetize your pins

Pinterest Analytics 

Pinterest Analytics provides you with a detailed overview of how your Pinterest account is performing.

The Pinterest Analytics dashboard provides you with information about:

• How often your pins are seen by others?
• Number of times your pins are clicked or saved
• Number of times the links on your pins were clicked
• Which devices your pins are seen
• Which of your Pins has been the most popular
• And a lot more

Related: What Are Impressions On Pinterest?

Brand Professional profile 

The profile for the business account looks different from the personal one. The profile has a beautiful cover photo filled with pins that are arranged neatly. A minor change but worth noting. 

Rich Pins

Rich pins are more like enhanced pins that contain information than regular pins such as price, recipes, and more. Moreover, rich pins can be added directly from an article on a website and when the article is being updated, the rich pins update themselves to reflect the article. 

There are three types of rich pins, they are

• Product pins
• Article pins
• Recipe pins

Each one has its uniqueness and can be used depending on your needs. 

Promotional Tools (Adverts)

If you’re looking to run an ads campaign and promote your pins, then you’ll want to use a business account. It comes with tools you can use to set up and run ads promoting your business.

Monetize your pins

With a business account, you can monetize your idea pins (not the normal pins). It is called the Creator rewards program and it is being currently tested with some users and will be rolled out soon to every user.

Partner with brand

You can have a paid partnership with a brand using a business account. In the idea pin, you can tag a brand to promote it. Once the tag has been approved by the brand, the pin will showcase a message stating that the pin is a paid partnership with a link to the brand. 

How to create a Pinterest business account

It is very easy to get started with a business account. However, there are multiple ways to do it. You can

• Create a fresh business account 
• Convert your existing personal account to the business account

Create a fresh Pinterest business account

Creating a business account is easy and similar to creating a personal account. You can follow almost the same process, but you just have to choose a business account instead of a personal one.

• Go to Pinterest.com and click sign up 
• On the following popup, click create a free business account on the bottom. 
• Enter the required details and click create account.
• Verify your email and you’re good to go.

Convert your existing Pinterest personal account to a business account

If you have a personal account, you can easily convert it to a business account. Follow the step below to do. 

• On your Pinterest dashboard, head over to the down arrow that reveals more options. 
• Click convert to business and Pinterest will list the benefits of the business account. 
• Choose upgrade and your account will be converter instantly.

How to switch back to the personal account from the business account

If you would like to switch back from a personal account to a business account, follow the steps below

• Head over to the down arrow at the top of your dashboard and go to settings under more options
• Now, go to account settings and scroll all the way to the down to account changes section
• Here, you will find the option to convert back to the personal account from the business account. 

Conclusion

As you can see, these are the main differences between a Pinterest Personal Account and Pinterest Business Account.

These are two types of accounts, with different features and different ways to use them. If you’re looking to use Pinterest to improve your business, then you might want to consider going with a business account. Although both accounts can be used for business purposes, it’s important to note that the Pinterest Business Account features a variety of valuable benefits that the Pinterest Personal Account does not.