Ezoic is one of the best ad networks and a great platform to improve ad revenue for publishers. However, just like other networks, Ezoic also has minimum requirements to join the platform but the rules and requirements aren’t as strict as the others.
In fact, Ezoic recently revamped the minimum requirements to help small publishers to join the platform and increase their earnings.
In this article, we will go over the minimum Ezoic requirements to join the platform and what exactly is Ezoic, as well as whether or not the platform really helps you increase your earnings.
What Is Ezoic?
Ezoic is an AI platform that intelligently tests different ads on a site, picking the best ad to increase CTR and CPM.
Ezoic works with a lot of ad networks to display high-quality ads with high CPM. Google Adsense is also one among them, meaning that Ezoic will work flawlessly with Google Adsense to provide the publisher with the best ads to display.
At a glance, Ezoic automates all the tasks required to increase potential earnings, and it’s completely free.
let’s look at the Ezoic requirements.
Ezoic doesn’t have any strict policies or requirements to be eligible to join but below are the few requirements that your site must meet to get into the platform.
However, a few features such as the Ezoic leap don’t need any requirements to use them.
1. No Minimum Traffic
A few months ago, Ezoic does have a minimum traffic requirement of 10,000 visits per month to be eligible to join but later on, Ezoic removed that limitation to help the small publishers.
So now, Ezoic doesn’t have any minimum traffic requirement to join, meaning sites with literally 0 visits can join Ezoic.
2. Original content
The site must be original and contain no duplicate or plagiarized content. If a site has been copied from other sources, then it will be straight away rejected. This is the most important thing that you should consider while applying.
3. Adsense Policy
Since Ezoic is a certified publishing partner of Google, each and every site that applies to the Ezoic platforms should adhere to Google’s policy.
A few of the most important policies (These are just a few of them and the “more” link will take you to the more detailed and in-depth policy page created by Google) :
- No use of automatically generated content
- No invalid clicks or impressions
- No use of adult contents
- No use of illegal contents
- No keyword stuffing
- and more
4. Adsense-supported language
The site’s content should be written in a language that is supported by Adsense. They are
- Chinese (simplified)
- Chinese (Traditional)
- Spanish (European)
- Spanish (Latin American)
5. Site type
At present, only blogging sites are supported and any other genre of sites such as eCommerce is not supported. However, as per Ezoic, eCommerce sites that contain blogs as an additional section can be considered and may be approved.
6. Adsense Account is not required but recommended
Though it is not necessarily a requirement, it is recommended to have an approved Google Adsense account with good standing. This helps to maximize your potential earnings with mediation (A feature that lets you connect your Ezoic account with Google Adsense).
Ezoic Levels and their requirements
Ezoic Levels is a leveling system that unlocks more features and options when a site reaches a certain level. The levels can be achieved by traffic and monthly revenue. There are a total of 6 levels to achieve, starting with “access now” and ending with “VIP“.
Similar to the Ezoic requirements for monetization, Ezoic levels also consist of minimum requirements for upgrading the level.
Ezoic Access now – No requirements. It is the basic level that unlocks when signed up with Ezoic.
Level 1 – Requires more than 10,000 visits per month and $50 revenue per month
Level 2 – 20,000 – 30,000 visits per month and $200 – $300 revenue per month
Level 3 – 50,000 – 75,000 visits per month and $500 – $750 revenue per month
level 4 – 250,000 – 500,000 visits per month and $2,500 – $5,000 revenue per month
VIP – More than 500,000 visits per month and more than $10,000 in revenue per month. However, VIP is very limited, and even if a site meets the requirements is not guaranteed to be approved.
Each level unlocks different abilities and ad partners. For instance, sites that reach level 2 will be served with A+ ad partners (that’s what they call it as), followed by level 3 which unlocks A++ ad partners. Apart from ad partners, there are few abilities, and advanced support is provided at the higher levels. Each of them can be viewed from Ezoic’s official site regarding levels.
Ezoic Leap and its requirements
Ezoic has a lot of features and one of them is Ezoic Leap. It is essentially a set of tools that optimize your site to increase its speed. They basically make your site pass the Google core web vitals (as per Ezoic) which is essentially required to rank better on Google.
This feature doesn’t have minimum Ezoic requirements to use them. When you sign in and integrate your site, you can straight away use the feature. Whether your site is approved or declined doesn’t matter.
However, If you’re site is not currently monetized using Ezoic or declined by Ezoic, a paid subscription is required to use the feature but the tool is completely free for users monetized using Ezoic.
How to join Ezoic and integrate your site?
Joining Ezoic is very simple and easy to do. Just follow the below steps and you will be good to go.
- Head over to Ezoic.com and click “get started” at the top right.
- Depending on your site traffic, choose the desired option. If your site contains less than 10,000 visits per month, click “Join access now” and if your site contains more than 10,000 visits, click “Get started“.
- On the next page, enter your email and domain URL.
- You will be asked to select a few things that you like to improve with Ezoic. Tick your desired options and finally click “continue” followed by “get started“.
- Finally, you will be taken to the dashboard. On the dashboard, click “Home” on the top menu and finish setting up your account by providing your first name and password.
- Now, it’s time to integrate your site with Ezoic. There are two methods to do it. One is to integrate with Ezoic’s own nameservers and the other is with Cloudflare. Choose your desired method and integrate your site. I would recommend going with Cloudflare because it’s relatively easy.
Once integrated, the Ezoic team will check your site and get back to you. If it meets all the Ezoic requirements, then your site will be approved and ready to serve ads.
Does Ezoic really work?
The short answer is yes, the Ezoic definitely works. Revenue Per Mile (RPM) on Ezoic can be as great as $20 (even higher in some cases) and this is huge when compared to Adsense. Just signing up with Ezoic and integrating your site won’t cost you anything other than a few seconds to work with the process.
Once integrated, you can control how many ads you want to serve through Ezoic on respective devices such as desktop or mobile. This comes in handy to control the ad flow across various devices.
If you don’t want ads to serve through Ezoic, you can just turn it off with a flip of a switch and turn it back on if you want to.
These are the minimum Ezoic requirements needed to join the platform. Ezoic is one of the few best ad networks that doesn’t have any minimum traffic requirements yet greatly improves the ad revenue.
Other similar platforms including Mediavine and Adthrive have a large amount of traffic requirement to be accepted into their program. For new publishers, this can be a daunting goal to achieve.
But Ezoic doesn’t have such bitter requirements for new publishers.
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